Folli Follie – Behind the Scenes of their Fall/Winter 2012 Campaign

Have you ever wonder what happens at a fashion shoot?  Take a behind the scenes look at the Fall/Winter 2012 Folli Follie campaign, full of glamour, sparkle, style, and luxury.

Shot in Paris, the campaign features Chinese supermodel Gaile Lai, checking into the mythical Folli Follie hotel.  The campaign showcases Folli Follie’s classic jewellery, bags, and watches, as Gaile Lai explores the boutique hotel.  Gaile has appeared in a number of campaigns for the Greek company, but this is the first shoot that focuses on her individual character and style.

The Fall/Winter 2012 collection stays true to Folli Follie’s roots: feminine baubles and charms, minimalist bags, and sleek watches.  Lockets, keys, and the Folli Follie heart/clover embellishments are incorporated into a number of the jewellery pieces, while the bags are at the opposite end of the design spectrum:  sleek, sturdy, and streamlined.

Folli Follie Fall/Winter 2012